OVERVIEW / 01
*This is a fictional brand to showcase work*
Retro Roast Coffee is a retro-inspired coffee roastery and café that’s very community centric in the heart of Portland, OR. First, I want to identify what it is that the shop mainly focuses on for revenue streams and how email marketing and automation can boost them.
Revenue Streams:
Freshly roasted coffee sales (in-store and online)
Specialty drinks and seasonal menu features
Themed community events like “Cassette & Coffee Night” and “Polaroids & Pour-Overs”
Private bookings, tastings, and coffee education classes
PROBLEM / 02
The main revenue points for Retro Roast seem to be a balance between coffee sales, seasonal drinks, and themed community events. While the shop already has strong community appeal and walk-in traffic, relying solely on in-person visits and word of mouth can leave revenue unpredictable. What email marketing and automation can provide is consistent customer engagement, driving more online and in-store sales, boosting attendance at events, and keeping Retro Roast top-of-mind. This not only increases revenue streams but also strengthens the retro-inspired community vibe that keeps customers coming back.
SOLUTION / 03
There are many ways that both email marketing and email automation can boost Retro Roast’s revenue streams. These strategies can increase daily coffee sales, fill up community events, and make customers feel even more connected to the retro vibe of the shop.
Email Marketing
Monthly Newsletter: Share new roast releases, brewing tips, and retro-inspired stories.
Event Promotion: Highlight themed nights like Cassette & Coffee or Polaroids & Pour-Overs.
Community Appreciation: Celebrate loyal customers with shoutouts or exclusive offers.
Customer Showcase: Feature latte art photos, Polaroid snapshots, or “customer of the month.”
Seasonal Highlights: Promote limited-time drinks or holiday blends.
The goal of these emails is to give the community a sense of belonging, keep Retro Roast top of mind, and encourage more visits, more purchases, and more event participation. These would go out 1–2 times per week. Sending more could overwhelm the brand’s fun, laid-back vibe.
Email Automation
On First Visit or Newsletter Signup
Welcome email introducing Retro Roast’s story, mission, and retro theme.
1 Week After First Visit
Reminder of upcoming events or new drinks to try.
Option for SMS reminder of events.
Day Before an Event
Reminder email with event details and any specials.
SMS reminder option for quick engagement.
Day After Event
Thank-you message, request for feedback, and invitation to the next event.
1 Week After Event
Community appreciation email featuring event photos or highlights.
3 Weeks Later
Upcoming events and seasonal promotions to keep momentum.
This automation flow would be the first to implement for the best return right away. Automation helps increase attendance and repeat visits, while also enhancing the customer experience and making every coffee run feel like being part of something bigger.
Frequently Asked Questions
FAQ / 05
What is your pricing model?
I use a flat-rate pricing model for all of my work! This allows my clients to have a clear, predictable marketing budget each month while still receiving expert email and SMS marketing services to grow their business and engage their community.
